Ralph J. Tyser Professor of Marketing Science | Chair, Department of Marketing
P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
Online MBA Course Offerings:
Customer Equity Management
Co-Creating Customer Experiences