Dean's Chair in Marketing Science
P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His research expertise is on marketing modeling, applying statistical, econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing – mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).
He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).
Dr. Kannan is the Editor-in-Chief of the International Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.
His teaching interests include marketing modeling, digital marketing, customer relationship management, and pricing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.
Online MBA Course Offerings:
Customer Equity Management