Professor Ramaprasad joined the Smith School of Business as part of the DOIT area in Fall 2019. Prior to that she was an Associate Professor of Information Systems at the Desautels Faculty of Management at McGill University on Montreal, QC. She received her doctorate in Management, Information Systems from the Paul Merage School of Business at the University of California, Irvine. She holds a B.S. from the University of Southern California.
Professor Ramaprasad’s research examines interactions on online platforms and their impact from multiple perspectives. Specifically, she studies the impact of platform features and social influence – measured by social media activity, social buzz, and social network characteristics – on user participation, interaction, consumption, and payment in online music and online dating platforms. This research has largely been enabled through research partnership with these companies, allowing her to work hand-in-hand with key leaders.
Professor Ramaprasad has presented her work at a variety of IS conferences and to industry audiences. She and her co-authors were nominated for the best conference paper award at the flagship conference in IS, the International Conference on Information Systems, and won the best conference paper award at the Conference on Information Systems and Technology at INFORMS in October 2009. Her papers have been published at Information Systems Research, Management Information Systems Quarterly, and Management Science.
She has served as a chair of multiple conferences, including the Conference on Information Systems and Technology 2016 in Nashville, TN, the Workshop on Information Systems and Economics (WISE) 2014 in Auckland, NZ, as well as the 8th Symposium on Statistical Challenges in eCommerce Research (SCECR) held at Desautels Faculty of Management in June 2012. She is again coordinating SCECR 2020 in Madrid, Spain and WISE 2020 in Hyderabad, India. Professor Ramaprasad has also served on a variety of other conference program committees as associate editor, session chair, track char, discussant and reviewer. She reviews extensively for the top IS journals including Information Systems Research, Management Information Systems Quarterly, and Management Science. She is currently on the editorial board of Management Information Systems Quarterly and Management Science, serving as an Associate Editor since January 2017 and February 2019 respectively.
Online MSBA Course:
Data Mining and Predictive Analytics