Wendy Moe

Wendy W. Moe is the Associate Dean of Master’s Programs, Dean’s Professor of Marketing and Co-Director of the Smith Analytics Consortium at the Robert H. Smith School of Business, University of Maryland. She is an expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe’s research has appeared in numerous leading journals. She is the Co-Editor of the Journal of Interactive Marketing and serves on the editorial boards for Journal of Marketing Research, Marketing Science, and Journal of Marketing. In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting. She has also been an expert witness and consultant for litigation related to online retailing, advertising, and branding issues.

Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.