Sunil Mithas

Ralph J. Tyser Professor of Information Systems

Dr. Sunil Mithas is the Ralph J. Tyser Professor of Information Systems in the Robert H. Smith School of Business at the University of Maryland and the author of the books Dancing Elephants and Leaping Jaguars and Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group.

He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. The MSI Young Scholar Program selects about 20 of “the most promising ‘younger’ (i.e., doctorate received 3-6 years ago) academics” and a “likely leader of the next generation of marketing academics” every two years.

Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau.

Sunil’s research focuses on strategies for managing innovation and excellence for corporate transformation, focusing on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities. His research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Journal of Marketing, and MIT Sloan Management Review. Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, and InformationWeek. His papers have won best-paper awards and have received several best-paper nominations. He has also won the best reviewer award at an INFORMS conference.

Online MBA Course Offering:
Strategic Information Systems

Contact Information:
smithas@rhsmith.umd.edu