The Importance of Your Personal Brand

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To achieve professional success for themselves and their companies, today’s business leaders need to optimize their personal branding. An online MBA from the University of Maryland’s Robert H. Smith School of Business can help you cultivate your personal brand and boost your company’s success. Here’s where to start:

 

An infographic about the importance of personal brands to business success by the UMD Robert H. Smith School of Business online.

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The Dangers of “Brandlessness”

If consumers can’t find you online, you can’t control the information about you that they’ll find elsewhere.

  • 65% of people trust an internet search more than any other source
  • 52% of vendors have lost business because of something clients discovered (or didn’t discover) online
  • 1 in 2 American adults who’ve searched themselves online found something negative
  • 88% of business executives are focusing on reputation management

Finding Your Niche

Today’s most competitive job candidates need more than an impressive resume. 95% of recruiters say today’s best job applicants have a top-notch personal brand. For the 84% of hiring managers who incorporate social media in the hiring process, LinkedIn, Facebook, and Twitter are important information sources.

Added Value

Surveys show that 92% of consumers trust earned media from individuals over other modes of advertising. 82% of potential customers will trust a company more if its senior execs are active on social channels, and sales leads generated through employees’ social platforms yield a 7x higher conversion rate. A personal brand can create opportunities for media appearances and even job opportunities.

Personal Brand Essentials

To develop your personal brand, focus on great visuals, high-quality content, and authenticity. Visuals can include a high-quality headshot, website, and visual resume. Publish content that’s search engine optimized. Finally, make sure your brand is inspired by authenticity: honest sponsorship, promotions, and product placement.

An MBA from the University of Maryland’s Robert H. Smith School of Business can help you cultivate your personal brand and boost your company’s success. Visit the University of Maryland’s Robert H. Smith School of Business to learn how high-quality visuals and authentic content will build trust and positive interest in your personal brand.

 

Infographic Sources:

Entrepreneur

Entrepreneur

Fox News

Consumer Affairs

Nielsen

CEO Hangout