Marketers are drowning in data. Today, the issue is not a lack of data but rather the highly sophisticated process of data analysis that is required to gain actionable data insight. The vast majority of data is unstructured, posing challenges in creating a cohesive picture of customers and business processes. Marketer involved in data analysis must continually hone six specific skills to keep up with changes in data analysis, meet business objectives and serve customers’ needs.
To learn more, check out the infographic below created by the University of Maryland’s Robert H. Smith School of Business.